is a world leader in nanotechnology research, and
now it is also taking a leading role in educating
the general public in the importance of this science.
Experts from the city’s two Universities have made
a short film about how nanotechnology affects everyday
life, which will be a central part of an exhibition
at the Science Museum in London.
‘Nanotechnology – Small Science,
Big Deal’ will be opened by Lord Sainsbury on 25 February
2005, who will announce the Government’s response
to the Royal Society’s report on nanotechnology.
The film was developed by Professor
Richard Jones and Professor Tony Ryan at the University
of Sheffield and Jeff Baggott, Film Director and Nick
Dulake, Senior Visualisation Consultant from Design
Futures at Sheffield Hallam University. It is presented
by Professor Ryan, and looks at how nanotechnology
makes the sole of a training shoe more effective.
The same team has also been
awarded a major grant from the Engineering and Physical
Sciences Research Council to make a whole series of
short films that will show how nanotechnology is used
to improve many aspects of everyday life. Professor
Jones explains, “Many people only have a vague idea
of what nanotechnology is. These films will demonstrate
how people’s lives are already being affected by nanotechnology,
and how in the future, nanotechnology could, if used
in the right way, bring major positive benefits.”
Professor Ryan says, “The film
at the Science Museum shows people, in an accessible
way, how nanotechnology works, and the benefits it
can bring. As an EPSRC Media Fellow I am particularly
interested in ensuring that science is communicated
to as wide an audience as possible, and this film
is a great start in explaining this fascinating subject.”
Jeff Baggott says,”This project
is one of several in which the creative disciplines
in our Art and Design Research Centre are working
with scientists to address research questions that
cut across disciplinary boundaries. By using narrative
in innovative ways, sciences that would otherwise
be difficult for non-scientists to comprehend can
be communicated in ways that are easy to understand.”
Nick Dulake says, “The marriage
of science and design is an exciting collaboration.
The challenge for us was to visualise the subject
but keeping the scientific integrity alive.”
Professor Jones and Professor Ryan will be available
for comment on Lord Sainsbury’s announcement, either
by telephone, or in person at the exhibition.
Design Futures is a commercial
design consultancy based at Sheffield Hallam University.
It is recognised as a Yorkshire Forward Centre of
‘Nanotechnology – Small
Science, Big Deal’ is a free exhibition supported
by the Department of Trade and Industry, at the Science
Museum from 25 February to 31 August 2005. For more
information see www.sciencemuseum.org.uk.