England--(BUSINESS WIRE)--June 13, 2005--Oxonica
Ltd, a leading UK nanotechnology company, has announced
that its revolutionary active ingredient for sunscreens
and cosmetics, Optisol(TM), can provide the highest
level of protection from UVA and UVB for more than
8 hours, as demonstrated by a consistent 5 star (Ultra)
rating performance using the Boots UVA star rating
system. Many sunscreens, including major brand names,
rapidly lose their effectiveness over time, as the
components are broken down by sunlight.
Optisol(TM) is a specially modified form of titanium
dioxide, which is traditionally used in many sunscreens
to protect against UV. A small amount of manganese
is incorporated into this patented product. The manganese
acts as a free radical scavenger and also minimises
the formation of new free radicals. Free radicals
are created by UV light and are a major cause of
skin ageing and damage.
The addition of manganese also changes the white
colour of the titanium dioxide to a more natural
skin colour tone. Consumers, who have tried Optisol(TM)
based sunscreens, have reported a 'natural glow'
effect when applied to the skin.
The first commercial product to contain Optisol(TM)
is Boots' new Soltan Facial Sun Defence Cream, which
is available in UK stores now. Oxonica is currently
in discussions with other leading manufacturers of
sunscreens and cosmetics and looks forward to a wide
variety of Optisol(TM) enhanced products being available
to buy on shelves in the near future.
Kevin Matthews, Oxonica's CEO said:
is the key to the next generation of sun protection
products. It provides excellent protection against
UVA, as well as the traditional UVB protection.
This is very important as, until recently, UVA was
not considered an important factor in sun damage
to skin, but it is now believed that UVA is just
as damaging. Also, speaking as a parent, the fact
that Optisol(TM) is able to keep on protecting for
eight hours or more with one application is a tremendous
Oxonica points out that swimming, sweating, physical
abrasion, etc. will lead to the need to reapply sunscreens
containing Optisol(TM) UV Absorber.
Further information can be found at www.oxonica.com
Optisol(TM) and Envirox(TM) are trademarks of Oxonica.