CA--(MARKET WIRE)--May 10, 2005 -- Runways, showrooms,
magazine spreads and fashion forecasters all point
to polos and trench coats as two of the biggest
trends in spring apparel. Nano-Tex is giving the
classic polo and trench a modern makeover with
its liquid repellency and moisture wicking enhancements.
Nano-Tex, a leading fabric innovation company providing
textile enhancements to the apparel and interior
furnishings markets, announced today that popular
apparel brands are upgrading their knit polos and
outerwear lines with the company's Resists Spills
and Coolest Comfort enhancements.
Brand Knits & Outerwear
Land's End launched a cotton/Lycra women's trench
coat and hat in six colors and patterns featuring
the Nano-Tex Resists Spills repellency enhancement.
For men, Eddie Bauer introduced a nylon and polyester
Mac jacket that takes advantage of Nano-Tex's Coolest
Comfort treatment, which wicks moisture away to keep
the wearer dry and comfortable.
Also new for spring are a number of name-brand knit
polos enhanced with Nano-Tex's superior repellency
treatment. Nordstrom men's Smartcare Pique Polos
with Resists Spills repel oil and water and are available
in the hottest hues for spring, including sage, orange
Gap is selling Nano-Tex enhanced knit polos in multiple
colors and stripe combinations as part of its Stressfree
collection and will introduce a kids and youth line
of performance knit polos later this year. Old Navy
also is rolling out Nano-Tex knit polos in a range
of colors this spring.
"Not only are polos and outerwear new categories
for Nano-Tex enhancements, they're also two of the
hottest segments in the apparel industry for spring," said
Renee Hultin, president of the Americas for Nano-Tex.
National Association of Menswear Buyers recently
reported that 2005 is the year of preppy rediscovery,
and specifically called out classic polo shirts
as a cornerstone in the new look in men's fashion.
And since last year, women's trench coats have
been making a significant comeback. The women's
wear trend forecaster for Cotton, Inc. says that
the trench coat is a "must
have," given its prominence on fashion runways in
the past 12 months.
New Trend in Knits
In addition to repellency treatments, Nano-Tex offers
a moisture wicking enhancement to make resin-treated
cotton knits more comfortable. Apparel brands are
embracing resin treatments designed to help knits
hold their shape longer. Resin systems can mask the
water-absorbing properties of cotton, making consumers
feel wet and uncomfortable.
A new extension of the Nano-Tex Coolest Comfort
family of patented moisture wicking enhancements
is now available for resin-treated knits and other
cotton garments. The enhancement keeps consumers
dry and comfortable by pulling moisture away from
the body as fast as non-treated cotton and at least
ten times faster than most resin-treated cotton fabrics
Nano-Tex is headquartered in Emeryville, Calif.,
with operations in Greensboro, NC; Milan; Istanbul;
London; New Delhi; Hong Kong; Osaka; Seoul and Maaseik,
Belgium. Nano-Tex develops and markets a family of
nanotechnology-based textile treatments that dramatically
improves the performance of everyday fabrics. To
date, more than 80 textile mills worldwide are utilizing
Nano-Tex treatments in products sold by more than
100 leading apparel and interior furnishings brands,
including Gap, Old Navy, Lee, Nike, Champion, Levi
and Simmons. Products with Nano-Tex enhancements
are sold throughout North America, Asia and Europe. www.nano-tex.com
Contact: Melanie Vuynovich Double Forte 415-863-4900
x 208 firstname.lastname@example.org